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 Anyone that searches the internet is bound to come across the term SEO many times. The purpose of this article is to provide the REAL method needed to obtain consistent results.
"SEO" stand for Search Engine Optimization, and it is the process of developing a website that performs well in search engines such as: Google, , and Yahoo. It is often said that you website is almost invisible if it is not ranked on the first page of Google, and that is partially true. Being on the first page definitely gives a business instant credibility. The perception of the person visiting your web site is that you are the resource on the topic they are looking for. You are relevant. Your company is important. Do you get the picture?
Many internet marketing companies suggest that the answer is through purchasing 1000s of links for a few dollars. Well, this method of building "SEO" is temporary at best, and it is risky too. Search engines like Google often penalize websites for paid links. Be warned of any marketing agency that is promising super fast SEO.
How do you get your web site above your competitors on Google and Yahoo? Here is the basic equation to guide you: QUALITY SEO = DEDICATION AND WORK. Without dedication and work, your web site will go no where. Naturally, what you must be looking for by now is a game plan for making it happen. So, I introduce the three legged stool of SEO.
The Three Legged Stool of SEO
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Proper Web Site Development - What Your Web Designer Needs to Do.
It is extremely difficult to write about this topic without being a little technical. So, those who are new to the internet, please bare with me for a minute while I do the best I can to describe these things in the most simple way. In the development of a web site, there are certain key identifiers that tell a search engine what the web site is about so that it can be properly indexed. For example, the Meta-Data (Meta-Description and Meta-Keywords), this Meta-Data should contain quality information about your web site that is keyword rich. Keywords are terms that you would like you web site to be indexed under. There are also tags such as headings, alternate text, and titles that are extremely important to developing quality SEO. Knowing everything about SEO development for a web site owner is not that important, but knowing that these areas exist is. Developing these areas properly takes time and attention to detail. Never hire a web developer that knows nothing about this stuff. If the developer that you are talking too for your web project gets a deer in the headlights look, run for the hills.
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Quality Content is King - You Have Some Writing to Do
As a web site owner, it is your job to be an information resource for your clients. Web sites that look like online print media are a thing of the past. People want to be able to do things online, and they are looking towards web sites to answer questions. In fact, that is the whole idea behind this section of the Rockford Solutions web site. We want to help our clients by providing them with important information.
Becoming the information resource is accomplished through, you guessed it, dedication and work. Every web site today needs a blog of some sort. The search engines love blogging. Google can see that your web site has interlinking content that is relevant. I suggest posting a blog at least once per. week that is relevant to your keywords.
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Selling A Product does not Happen by Sitting Around - Go Out and Market that Site
Think of the last time you sent out a newsletter to your business. If you don't send the newsletter out the the correct group of people, they can't see it right. Web sites need marketing as well. Some of this marketing needs to occur by traditional offline means, while some needs to happen online. The end goal being an increase in page rank, the term given by Google to describe the importance of a site to the web community.
Link Juice
At the current time, one of the ways that Google and other search engines calculate page rank is by assigning importance to links to your site from other sites. These links are called back-links. Web sites with higher page rank offer more "Link Juice" when they link to other web sites. So, how can you get more links coming in to you.
At Rockford Solutions, we suggest that website owners do things such as: signing up with quality business registries, submit press releases to new agencies, and write articles on web sites like Ezine Articles. When you submit your domain name to a business registry it is important to take care. Only submit to ones that are truly relevant to your industry. Also, sign up for major ones like Yahoo and SuperPages. Your local chamber of commerce is another good place to sign up, a web site like this is certain to have high page rank and have a great deal of "Link Juice". Press releases can be a wonderful way to increase traffic and get some quality juice. Nothing is better then free advertising. Often, a press release will be put on the web site of a newspaper; such as, Mlive.com in our area, the page rank of web sites like this are fantastic. Finally, I have had decent results submitting articles to Ezine Articles. It is amazing to me how many people visited my web site as a result of an article that I wrote. Another cool thing about Ezine is that your article can go "Viral." This means that people from all over can put your article on their own web sites.
So there you have it, we have just explained the write way to implement SEO on a website. We don't want you to this that we are boring and do not subscribe to the latest method. Work and Dedication certainly does not sound like a ton of fun. Basically, we take the get rid of all the lies and garbage and do what really works. |
