Rockford Solutions, Inc. : Web Design in Grand Rapids, MI

Without a doubt, Joomla 1.5 is one of the greatest tools available today for creating feature rich powerful marketing websites. If you don't already know from reading my blog, Joomla 1.5 is a CMS or content management system that makes running your own site a whole lot easier. Marketing websites do a great deal more than a "brochureware" site that does little to help market your company. A marketing website is always dynamic but it can take different forms. For Example, a squeeze page asks the user to make a decision. For example, the person may be asked to sign up for a newsletter of value. An informational marketing blog, needs to be easy to maintain.

Three Ways Joomla makes it easy to manage a marketing website

1. Joomla helps you learn more information about your clients

   As a marketer, it is important to know where your visitors are coming from, what pages are they visiting more, and even what types of computers they are using (it is important to know if you are meeting there technology needs). Developers have created over 30 extensions for Joomla that deal with site analytics. Also, there are extensions, such as J!Analytics, that make it a snap to integrate Joomla with the popular Google analytics. Thus, using Joomla is going to help you be more informed and feel more in control.

2. Updating content is simple.

   Changing your content using a traditional HTML/ FTP Client setup can be a real hassle, when you are running a marketing site. Let's face it. Nowadays, visitors expect you to have infomation that is in real-time. Joomla makes managing content and updating images super easy with a WYSIWYG interface. Content is changed as soon as you hit save. Images can be uploaded to the media manager with a click and deployed in even less time.

3. Launch you next newsletter campaign through your website

Is your business still sending out expensive newsletters through the mail. Just stop or at least tone it down a little. There are several extension in Joomla that make it easy to send out e-newsletters right from your website. For the most part, this software is free to use. So, create your latest e-newsletter campaign right from your site, rather than paying the fees of Constant Contact. Joomla will also help you collect the information of new interested clients right online from a front end from. Then the information will be saved to a database that is simple to access from Joomla.

As you can see, Joomla is a great tool to use for your next marketing website. Believe it or not, this is just the beginning of all the features of this great open source software.